Connecting the innovation dots

Innovator, creative, builder.

Four decades at the frontier of technological transformation — not just observing change, but helping people navigate it. From a semiconductor fab floor in the 1970s to building AI-era tools today, the question hasn't changed: how do we adapt, stay relevant, and thrive?

Dee McCrorey

My Story

Four decades, one thread.

1970s–1990s

The Semiconductor Years

I began on a fab floor in Silicon Valley as the digital revolution was just taking shape — mostly women, doing the most precise, most dangerous, most essential work of the tech era. It taught me that the real challenge is never the technology. It's helping people and organizations adapt to what the technology changes.

2011

Translating Insight Into Action

I wrote Innovation in a Reinvented World to capture what I'd learned about leadership through disruption. It resonated with executives at Intel, Deakin University, and Indiana University because it wasn't theory — it was drawn from decades on the front lines.

2026

The AI Era

Another inflection point. I'm building diagnostics and toolkits for the same human question, at a faster clock speed — and telling the fab-floor story that's been fifty years in the making in Seeing Through Silicon.

The Work

Insight without implementation is just noise.

Every tool here is built with AI coding partners — the same speed shift I write about. Start wherever fits your moment.

Seeing Through Silicon — Where underdogs DO become heroes

A Separate Creative Effort

Before the tools, the story.

Podcast · Trailer August 2026 · Episode 1 Labor Day

Seeing Through Silicon

Before I wrote about transformation, I lived it on a fab floor. Fifteen episodes drawn from what I witnessed in the early days of Silicon Valley's semiconductor industry — and the fifty-year mirror it holds up to today's AI-driven workforce shift.

Visit Seeing Through Silicon →
Seeing Through Silicon — Where underdogs DO become heroes

Seeing Around Corners

The book that read like a warning.

Innovation in a Reinvented World book cover

Innovation in a Reinvented World (John Wiley & Sons, 2011) wasn't predicting AI specifically — it was identifying the patterns of disruption and the necessity of continuous adaptation. Fourteen years later, Part 1 reads like a warning signal for the era we're living through now.

A must-read for game-changing business executives, managers, and entrepreneurs — clear, practical steps for surviving and thriving in a fast-changing economic environment.

Dennis RekerFormer Director of Worldwide Acquisitions & New Business Development, Intel

A must-read for anyone aspiring to leadership in the coming decade. While written through an American lens, its lessons apply globally.

Dr. Annemieke CraigDirector, Work Integrated Learning, Deakin University

A compelling blueprint for reinvigorating the innovative advantage of companies and organizations alike.

Dr. David B. AudretschDistinguished Professor, Indiana University

Get in touch

Let's connect the dots.

I typically respond within 48 hours, Monday–Friday.